Warped Tour, the annual travelling music festival that has been as a key tastemaker for mainstream alternative rock for over two decades will be calling it quits after 2018’s tour season. Warped Tour started in 1995 and is North America’s longest running touring music festival, but declining ticket sales year after year have left the festival in financial hot water. American teens have generally pivoted away from Warped Tour’s mainstay genres and this has prompted many bands with careers launched or tied to Warped to retire from music earlier than rock stars of decades past.
In more recent years, Warped Tour has undergone a lot of earned criticism after the festival hosted people who turned out to be pop-culture monsters such as the frontmen of Blood On The Dance Floor and Lostprophets who have been accused or convicted of behavior ranging from, pedophilia, solicitation of sex from minors, conspiracy to rape an infant, distribution of child pornography, and more. Pop-punk in general is not aging well and teens often seem to be looking towards other genres like hiphop or fourth and fifth wave emo bands like Tigers Jaw and Modern Baseball instead of Yellowcard and Simple Plan, and personally I say good riddance to the Warped Tour machine. While I don’t think the festival is inherently trash or responsible for the actions of a few of its alumni, the festival seems to be creating more monsters than role models in more recent memory. These days the festival leaves its performers ill-prepared for behaving appropriately and respectfully towards fans and musicians. The musicians of Warped are full-time touring artists even when not on Warped Tour, and as they travel to town during their off-season tours, they bring trouble and delusions of grandeur with them.
Winter, 2017, a chilly night in a derelict district that hasn’t been snapped up for gentrification yet. A few young kids are crowding around outside a dive bar on Tarragona Street, some of them smoking cigarettes and sipping mystery juice out of foam gas station cups. Most of them are here to catch one of their friends’ new bands play. Inside a local band is offloading gear from the stage. It’s modest stuff mostly: off-brand guitars, Craigslists amps, and a duct-taped drum kit complete with a kick drum that has to be held in place by a cinder block. This ramshackle gear sticks out compared to the Guitar Center credit card gear backlined on the stage for the next act. This guy has racks of power amps, an Apple computer, a banner hung behind the stage with a band logo, and even a professional lighting rig like you might find on a DJ’s setup at a crowded bar.
There is a good amount of people inside, a sizeable crowd for Pensacola on a weeknight. I was looking forward to hearing the touring act Rosedale after a friend hyped the group up to me. Instead of a full-band, Rosedale turned out to be a solo performer who played a guitar along to backing tracks that were synced to videos of himself playing the other instruments back a home studio in Toronto. This was of course disappointing since the only fun part about watching pop-punk live is watching the bassist or second guitarist scramble dash to the mic to belt out some backing vocals after doing a bit of headbanging on the wrong side of the stage during a breakdown. On top ditching the band in favor of machines, Rosedale arrogantly tossed six or seven picks into the crowd throughout his set, as if the crowd was just clamoring for souvenirs from the show even though no one was dashing to grab these picks from the floor. I imagine Rosedale learned this trick from Jim Adkins of Jimmy Eat World who had pulled the same pompous pick-tossing schtick over and over and over when Jimmy played in town a few months later.
Rosedale recently announced his retirement from music in a laughably pompous blog post in which he calls people who don’t like his forgettable, semen-soaked brand of pop-punk “sheep” and “shallow.” Rosedale is a graduate of Warped Tour, and his behavior seems to perfectly exemplify the kinds of looneys that Warped Tour’s machine has cultivated then released onto small town America. As Rosedale says farewell with one last US/Canada tour, I would like to take a look back at where this hopefully dying breed of pop-punker has gone wrong as well as examine the damage that some graduates of Warped Tour and other fame machines wreak on smaller towns with their misbehavior and entitlement issues that likely began with their appearances at Warped Tour.
Maybe this all seems like a little melodramatic hate mail at this point, and before Rosedale’s most recent stop in Pensacola I probably would have agreed with you, but on the day of Rosedale’s latest show in my hometown, Rosedale began serially harraassing several of my friends via Facebook Messenger. These were people who he had either briefly spoken to, or people he had sent friend requests to on Facebook after his previous show. On the night of his latest show, he sent out messages that seemed like nice, casual show invites, but quickly escalated into harassment and guilt trips. He guilted one girl for not being able to come due to work, saying “you’ve known about this for weeks,” despite the fact that the girl was covering for a sick employee at her mother’s small business. Rosedale told another friend of mine Perry to make sure that his band practice didn’t run late so Perry could make it to the show. What Perry friend was actually practicing for was a paid gig with a symphony orchestra, not a garage rock band with a couple of bros. After Perry made this clear to Rosedale, Rosedale then asked Perry how far he lived from Atlanta or Birmingham (both over four hour drives) and implied that he should drive four plus hours the next night to catch one of Rosedale’s shows. With over 3,000 Facebook friends, it’s probable that Rosedale does this kind of serial guilt-tripping everywhere he goes on tour. I’ve attached screenshots of several of these interactions below. It seems that Rosedale feels he has a certain entitlement to fame that he has definitely not achieved yet.
A brief survey of Rosedale’s history shows that his entitlement to fame has come about despite any real shot at achieving critical mass. His claim to fame is seems to be that he did a stint on Warped Tour in the early 2010s. From what I can gather from his website bio, it sounds like what actually happened is Rosedale followed the Warped Tour around the country in 2012 or 2013 and played parking lot sets early in the morning and late at night as an unofficial act. According to his bio after continuing this parking lot sideshow for a few weeks, he was invited to play official sets as part of Warped. This accomplishment, in his mind, seems to be the event that solidified his perceived trajectory for his life: he was great, worthy of admiration and destined for fame because he had played at the already fizzling-out punk rock summer camp that was Warped. He had earned (or earned via pressure) the official pop-punk seal of approval.
After looking at some data on Rosedale, I have a better understanding of what’s going on. Despite participating in Warped Tour and having toured extensively in the United States and Canada, Rosedale’s streams and sales numbers are dismal. His top-selling album on Bandcamp, 2016’s self-titled record, has only seven sales. Many bands just starting out beat those numbers in a single year. His top track on Spotify, “Sustain,” has a little over 5,000 streams, a pittance worth about $5 in Spotify bucks. These stats seems to be indicators mainly of Rosedale’s dated-sounding music and unrelatable lyrics. His numbers are especially low for an artist based in one of North America’s largest cities (Toronto) where a larger urban population usually meant that artists can gain a larger, more rabid fanbase than their small-town counterparts. In reaction to his poor numbers, Rosedale seems to have chosen to lash out at what he calls “confused fans.” Below I’ve pulled a few quotes from Rosedale’s two latest blog posts to show what lashing out looks like for him.
“It’s been interesting to see the people that truly enjoy my music get excited and encourage this next chapter while, on the other hand, seeing the fans who only come inside for the “Take On Me" cover post the same crying emojis they decline my show invites with… and how they’ll miss Rosedale.”
“The more I "grow” this “business”, the more I realize it's almost a semi-charity.”
“I played a Deathcab For Cutie cover set (as one of my three acoustic sets) at my show in Seattle last week and everyone in the room, myself included, was surprised at how many songs I knew word-for-word from these Seattle legends."
“I’ve even had venue employees come offer me pot for my travels even though I don’t smoke pot. And I’ve lost count of how many drink offers I’ve turned into merch sales.”
From these few quotes, a few gems pulled from recent blog posts, I’ve gathered that Rosedale seems to be in a constant state of examining whether or not the people at his shows are participating in a “proper” way. If you aren’t dancing your ass off and then buying merch from the band after already paying a cover for entry, Rosedale thinks you are doing something wrong. There are wrong ways to participate of course, getting belligerently drunk and trying to start a mosh pit when nobody is clearly into it for example is not a very positive way to participate in a show and create a fun environment. But for me I don’t have a problem with people not being “into” a performer’s music enough. I spend a big enough chunk of my life going to shows, watching mediocre bands, planning shows, and just talking shop about music in general that sometimes the last thing I want to do is watch a band’s set, especially if that act is Rosedale. Instead, I spend time at shows catching up with friends outside the venue, people who I rarely get to see. I don’t feel like I’m being rude or wrong by doing that. Just like men in general need to accept and believe that women do not owe men time, attention, or sex, musicians like Rosedale need to learn that people at his shows or in places he’s toured to do not owe him attention, patronage, their hard-earned cash, or anything else at all. There’s something breathtakingly pathetic about a grown-ass man trying to guilt people into going to his shows. If people want to see the show, they’ll be there. Throwing side eyes at those who don’t properly participate in his shows is not kind of behavior that will help Rosedale attain the fame he so urgently desires. His epiphany that he runs a “semi-charity” and bragging about converting drink offers into merch sales points toward an inability to treat the people he meets as people. Instead he seems to treats them as transactions. Without a capacity for self-awareness, Rosedale’s music career was doomed to fail from the start.
Perhaps the most bizzare entry in Rosedale’s discography is the 2014 single “Taylor Swift,” a song that demonstrates Rosedale’s Trump-esque inability to shut the fuck up. Rosedale Mike describes the track as “[an] out-of-left-field, tongue and cheek T-Swift love song” in which he details a crush on pop star Taylor Swift. The lyrics to “Taylor Swift” are laughable at best and creepy at worst with an accompanying music video seems cooked up by someone overdetermined to go viral. Some of the creepiest lines include “I went to all my favorite adult websites to find girls that look like you [Taylor Swift], but they weren’t the same,” and “Your curves, that ass, sorry I haven’t grown up yet but I would to be with you // oh the things I’d do with you.” The song’s inventory Swift’s body parts contain the kind of musings that most millennial musicians with any degree of self-awareness would have decided not to pursue. It’s seems like an attempt to cash in on a celebrity’s fame via name drop, a subject which Father John Misty already thoroughly explored in a 2015 feud with Ryan Adams after Adams released a entire cover record of Taylor Swift’s album 1989. Misty’s main critique of Adams’ record is that Adams was trying to make his name pop up whenever Swift fans search for 1989 online (read: synergy), and this critique is also true of Rosedale’s “Taylor Swift.” The track communicates nothing of value to the kinds of people Rosedale will actually be engaging with. Instead of seeking to communicate with fans, he is seeking to communicate with fame, a recurring Rosedale tick that seems to have sabotaged any authenticity and relatability that Rosedale had to begin with.










